Sales: How to Sell Your Book, or anything
for that matter
Personality-wise,
I’m no salesman. Just don’t have the natural talent. My father was a great
salesman. People automatically liked him and bought anything he decided to
sell. I however, did not inherit that special ability.
People
generally don’t like me at first. I am told I come off as snobbish and “high
flalutin!” I’m not. I’m just extremely introverted and keep to myself.
This used to
work out well because I’m a writer and writers must be able to sit alone for
long periods with no human contact. In fact if you interrupt me while I’m
writing I can become extremely abrasive.
Which is the
other reason people don’t like me.
At first.
Before the
GREAT RECESSION hit, I was a published author who went on book tours and met
with my readers. I had no problem with this because they were rarely a
one-on-one situations. I’d give a talk about my book, answer some questions
then sign copies. Easy Peasy.
After the
recession hit, my publisher ran into serious money problems and could no longer
afford to publish. I thought about searching for a new publisher then decided to
create my own company with a couple of other authors.
It was
during that time that I discovered the hardest part of being a writer is not
creating the book. The hardest part (by far) IS THE SELLING!
Trying to
convince someone who doesn’t know you, or isn’t familiar with your work to buy
your books (or whatever you’re selling) was far more difficult than I had ever
imagined! It is an art form in and of itself and one that requires a
considerable amount of knowledge and skill in order to be successful.
For nearly
three years I struggled to get Ari Publishing off the ground. The problem
certainly wasn’t the books themselves. Those who did buy gave great reviews but
word wasn’t getting around fast enough.
Then I met a
few entrepreneurs who were selling boatloads of their books. And to top it off,
they hadn’t even written them! They had outsourced that part as well as the
cover design and were making between 3 and 4 grand a month in sales!
If you are
an author, I’m sure you are stunned to learn this. You’ve likely spent years
developing your craft, honing your skills, sacrificing your free time in the
hope of becoming a successful novelist only to discover there are people out
there with no writing talent or ability whatsoever living the good life while
you’re subsisting on Raman Noodles and Mac & Cheese.
And so…
ATTENTION
FELLOW AUTHORS! STOP WHAT YOU”RE DOING AND LISTEN CAREFULLY. I HAVE LEARNED HOW
TO SELL BOOKS AND I CAN SHOW YOU HOW YOU CAN TOO. IF YOU’RE TIRED OF POOR SALES
AND WORKING YOURSELF TO DEATH FOR LITTLE MONEY THEN SOMETHING NEEDS TO CHANGE.
First you
need to learn how to sell. I spent months gathering information from these
successful entrepreneurs, stopped romanticizing book publishing and learned
exactly how the process works.
Figuring
that there was a lot of writers who needed this info as much as I did I wrote a
book explaining how selling books on the internet is done and how you can learn
to write a book that goes directly into the fast lane of sales. Here’s the link
for the ebook and audio book:
Here’s the
link for the paperback: http://www.amazon.com/Write-Publish-Market-Novel-Bestseller/dp/0615997112/ref=sr_1_8?s=books&ie=UTF8&qid=1402505239&sr=1-8&keywords=zackary+richards
But that’s
not all you’re going to need. In order to sell your book or anything for that
matter you going to need a professionally crafted, highly effective, search
engine optimized website that will generate traffic and ratchet up sales.
One of the
early mistakes I made was thinking all I had to do was create a website for my
books and they will sell. I came to learn that if that were true, major
corporations wouldn’t be spending thousands of dollars on web design for their
businesses.
But then I
got lucky.
While
researching successful sites I came across SBI and discovered they were the
best in the business when it came to web site creation and whose membership had
thousands of successful money making sites. And to back up their claim of being
the best they offer a complete 90 day money back guarantee if you’re not
satisfied with the results.
I was MORE
that satisfied, I was amazed at how little I knew about selling on the web and
how much money I was losing by not having a fully optimized site. You can avoid
making the same mistake I made by checking out this video:
So here’s
the bottom line. You can spend $5.00 for the e-book and learn how to sell your
books online and sell them on a fully optimized website that generates
continuous traffic and makes you lots of money or stick with the starving
artist route and have bestselling books written about you after you’re dead.
The e-book
or audio book http://www.amazon.com/Write-Publish-Market-Novel-Bestseller-ebook/dp/B00EHYIMCI/ref=sr_1_6?s=books&ie=UTF8&qid=1402505239&sr=1-6&keywords=zackary+richards
The
website http://videotour.sitesell.com/publishing101.html
