You are Being Lied to

You are Being Lied to.

You ARE being lied to. Every day and in every way.

Not that being lied to is always a bad thing. For example I lie for a living. I tell stories about events that never happened. People actually pay me money to lie to them.

They seem to enjoy it.

However, I’m a novelist and so people understand from the get-go that what I have written is pure fabrication, created for entertainment purposes.

No harm, no foul.

But it has gotten out of hand and it’s our own fault.

Here’s why. Our ancestors, who grew up before radio and television, learned early on exactly how life works. It is often brutal, cruel, unforgiving and vindictive. On the other hand it is also filled with love, kindness, generosity, and beauty.

Our ancestors accepted life’s harsh realities. We however have been deluded into thinking that the brutal, cruel, unforgiving and vindictive parts either doesn’t exist or if it does, can be corrected through education and dialogue.

This belief will likely to get us all killed.

Here’s where we went off the rails. We grew up listening to radio and watching television and movies. The only reason radio and television programs were created was so that businesses could sell their products through advertisement.

Again, no harm no foul.

BUT, they discovered that people DON”T LIKE HAVING THEIR BELIEFS QUESTIONED!  And they especially don’t like it when life’s realities are portrayed as they actually are. Because when people’s fairy tale view of real life is challenged, they fire off an angry email to the sponsor, and to everyone on their email list.

Here’s my experience with that fact. In one of my books I quoted some very disturbing facts regarding government expenditures from various, reliable, trusted sources. In a review one reader wrote “I wanted to give the book a full 5 star rating but I found the information regarding the government so upsetting and depressing that I will only give it a 3 and that I feel is being generous!”

And so, I was being punished for informing that person of actual, verifiable facts that apparently they did not want to know.

Over the years advertisers learned to GIVE THE PEOPLE WHAT THEY WANT.

And when they wanted to see beautiful young people nude or semi-nude, they got it. 

And when they wanted to see beautiful young people nude, getting high and doing dangerous things to make an obscene amount of money, not only did they get to see that, they got to see those beautiful young people flaunt the law, disobey the rules AND get away with it.

And when other young people started emulating those actions, and wound up addicted to drugs, contracting STD’s, getting DWI’s, being involved in fatal car crashes and receiving lengthy jail sentences, those entertainment companies claimed “Hey! It’s not our fault. WE didn’t MAKE them do those things, we only showed people having fun.

The latest thing they are trying to sell is the belief that it is the husband’s fault if the wife cheats because the husband clearly didn’t do enough to keep her in love with him. This is the argument in movies like Stupid Crazy Love and This is Where I Leave You. I wonder how much responsibility the film makers will assume when some poor wife is beaten half to death by her husband when she tries using this as an excuse for being unfaithful.

They are selling actions without consequences. Which violates Newton’s law of “Every action has an equal and opposite reaction.”

BUT they ALSO learned that another thing young, beautiful, semi-naked, getting high, flaunting the law, disobeying the rules, boys and girls do, is to pirate movies without paying for them. 

Well! That’s apparently that’s a horse of a different color! Because the entertainment industry suddenly made it VERY CLEAR THAT FLAUNTING THE LAW AND DISOBEYING THE RULES COMES WITH SOME VERY SEVERE CONSEQUENCES! And to prove their point that not only got the FBI involved, they also brought in Homeland Security.

One last thing. Have you noticed that in commercials the fathers are almost always portrayed as completely incompetent or just plain stupid? And the mothers scold the husbands as if they were disobedient children? And lately even the children are joining in the scolding?

For some reason this sells. So to sell their products, they teach our children to ignore their fathers because he’s an idiot to be ridiculed.

While researching one of my books I learned a very interesting FACT. Your brain works very much like a computer. It becomes whatever you put into it. So if you believe that you can do whatever you want without consequences, you will begin doing just that, and if you’re convinced that it’s okay to cheat on your husband because he’s not paying enough attention to you, you will cheat. And if you’re taught from childhood that all fathers are fools and incompetent then you will never feel safe and protected.

Oh, I’m sorry. Did I say lied to? I meant brainwashed.
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Advertising: Get Real Results Online

    I read recently that television ad revenue is down 50%, which really isn’t surprising since viewership has been in a steady decline over the last few years. And those who do watch TV either mute the ads or fast forward past them.

   When I got into affiliate marketing I learned that although TV and Radio ads had once been the most effective means of getting your product in front of customers, now they barely make the top ten in revenue generation.

   The rules have changed, the world has changed and so we’ve got to change.

   Want to know what the most effective means of advertising is?

   It’s e-mail and blogging.

   Surprised? You shouldn’t be. The first thing almost everyone does when they go online is to check their email. It’s the first thing I do and I especially look forward to seeing what’s in my business email.

   Since I market my books online I think it’s only fair that I review and consider offers from other marketers. A lot of it is crap but I have found some golden nuggets that were worth every penny.

   And no, I didn’t get spammed or hacked or had my identity stolen. It happens, yes, but so does getting hit by a car. Because of the financial meltdown of 2008 many everyday people who lost their jobs decided to start their own business and because the banks weren’t financing new businesses, they found the best way to sell their products was online.

   True, it takes a while to get things going, to build a customer base and learn the ropes and during that period a lot of those businesses fail. But if you’re lucky, like I was, you run into people who can point you in the right direction.

   Today, I am one of those people.

   As a writer and publisher I am always looking for ways to improve book sales. And when you want to learn how to do something well, you watch the people who are already successful and copy them.

   Two very successful marketers, Brad Cullen and Brian G. Johnson created two very effective PDF’s on marketing. I purchased them and found them very useful. But there was something mentioned in passing but not gone into in detail.

   But it certainly sounded like something I could use.

   So I did a little research.

   The product mentioned was Market Samurai so I went to the website.

http://bit.ly/1c2VcQm

   I understand now why they wanted to keep this tool to themselves.

   It’s simply amazing! Just watching the tutorials alone is a college education in successful marketing. AND IT’S FREE!

   Seriously, every once in a while a product comes along that blows away everything that came before it. Market Samurai is that product. It immediately show you the most effective way to drive traffic to your site and let’s face it without a steady stream of traffic your business is going nowhere.

   Another important factor for a successful business is to find the laser-targeted keywords that will get your business offer on the first page of Google. Market Samurai filters out the non-performers, the traffic landmines and AUTOMATICALLY calculates the best method to drive high performing, low competition traffic to your site. It’s freaking amazing!   

   I will say this without the slightest hesitation. If you are selling ANYTHING on line you need Market Samurai. It doesn’t cost a dime to try and if you decide it’s not for you then let the free trail expire. No Harm, no foul. But I honestly can’t imagine why you wouldn’t want to buy it. I was only three days into the 12 day free trial when I bought it. Honestly, I was afraid the company that makes something this useful and advantageous would be bought out by some giant company and then either pull Market Samurai off the market or jack up the price to something like $997.

   And who knows, it still may happen. So I highly recommend that you download the free trail and give it a try. (Note* when you have Market Samurai gather keywords or have keyword analysis done it may take up to a minute to pull all the information, otherwise it works remarkably fast.)

   Don’t put it off. Download the free trail now and see for yourself just how quickly Market Samurai can build your business. Here’s the link again:

http://bit.ly/1c2VcQm