Making money online is lucrative,
but it isn’t easy. If it were easy, it would likely be a Ponzi scheme or a
scam. The premise of making a living promoting products online is simple. You
set up a website, find a product that people want to buy and a make it available
to them.
Sounds simple. But if it were
simple we would all be wealthy and living our dreams.
But most of us aren’t. So what’s
the problem?
The problem is we listen to people
who believe they know how to make money online, but don’t, or listen to people
who say you can’t make money on line when hundreds of thousands obviously have.
So who do you listen to? You listen to
the people who are proven successes at online businesses and follow their lead.
But there is a problem there as
well. Each successful online business guru has his or her own style. Much like
each writer has their own ‘voice’. They have created their businesses through
trial and error, often lost money at first but kept at it until they found what
worked for them and what didn’t. Once done, they eliminated what didn’t work
and focused on improving what did.
Disappointed? Expected something
mind-blowing? An epiphany or magic formula perhaps?
Sorry, but those are the tools of
the Ponzi schemers, scammer and con-artists. To make real money takes real
work. It also takes the right product. For example. I’ve written an ebook and
audio book showing middle age men the signs of, and how to cope with, the
collapse of their long term marriages. Have a look here: http://amzn.to/19N2tQi
It’s selling well, but not great.
I’m promoting it on Google adwords and the attention its getting is
disappointing so I decided to look into why. While reviewing the key words I
noticed a pattern. But not the one I wanted. People were clicking on keywords more
closely related to marriage and love than separation and divorce, which is what
the book is mainly about. I also noticed more women were clicking than the men,
which is confusing because men are my target audience.
I’ve received scores of emails from
men telling me how much they loved the book and how much it helped, one woman
reviewer noted that the book was balanced and fair and that men need guidance just
as much as women when a long term marriage comes to an end.
So what’s the problem? The book
is well written, affordably priced and provides a needed service to men
undergoing a very difficult patch in their lives.
Why isn’t it selling better?
Then it struck me. What is one of
the main complaints women have about men?
If you like, I can start the
Jeopardy theme while you ponder.
And… Times up! The complaint is ‘Men
don’t ask for directions’.
You might be saying, ‘But what
does that have to do with anything?’ Well, to answer that, you take that specific
personality trait and draw it out a little further. Men don’t ask for directions
because men don’t ask for help. Asking for help indicates weakness. Real Men
never show weakness. Showing weakness to the wife will make her question your
ability to protect her, showing weakness will frighten the children, showing
weakness will garner contempt from friends and associates.
Real Men grin and bear it. Real Men
tough it out. Real Men take it on the chin and never complain.
And apparently Real Men don’t buy
books that will teach them how to safely navigate through a very difficult and emotionally
devastating time. And unfortunately, too many Real Men have no one to talk to,
no one to commiserate with, and no one to unburden themselves on. And having
reached the end of their emotional rope they are, too often, found hanging from the end of a physical one.
Which ironically, is why I wrote
the book. Unaware that the one product they desperately needed was the one
product that is so difficult for them to buy.
But this is a fact of life when
it comes to selling products and that’s why it’s important to roll out more
than one because sometimes what you believe are ‘sure things’ struggle to get
sales while ‘long shots’ (the pet rock, cabbage patch kids) make millions.
So you see, the process is
simple, real and profitable if you’re willing to put in the time and effort. So
how do you start? You start by getting your own website. As mentioned in my
previous post (below this one) you can get a professional website and set up
for FREE at Wealthy Affiliate, the #1 company for people who market online.
Once you join (for free) they set you up, show step-by-step videos on how to
get products and sell them online. Click here: http://goo.gl/WAv9j
to look it over and see what they have
to offer. (note* I did, liked what I saw and joined.)
Next step, learn from the
professionals. Many of the best, Vick Strizheus, Dave Wood, Peng Joon, and Eric
Holmland just to name a few have tutorials that demonstrate proven methods that
make you money. One of the youngest and most successful is Peng Joon. In this
video he shows you how to generate continuously increasing income online in
less than a month. bit.ly/14nmpYw
If I may, I’d like to give you
the one piece of advice I’ve discovered actually works in ALL cases regardless of
what business you are setting up. And that is ‘You learn by DOING’ If you are serious about becoming
financially comfortable, I’ve just showed you how. It doesn’t require any financial
investment or contractual obligation to get started. You simply sign up at Wealthy
Affiliate: http://goo.gl/WAv9j and watch the
tutorials. A simple website can be set up in less than a half hour. Then once you’ve watched the videos and
realize that you can do it,
you start looking for a mentor.
Mine is Vick Strizheus. Vick’s marketing
company is extremely popular but is costly to join ($1997.00) and is not open
to the public for most of the year. I’ve subscribed to his newletter however
and have received several traffic obtaining tutorials that have worked wonders
for my business. I’ve done the same with Eric Holmlund, who has also forwarded
to me several valuable tutorials. I’ve found Peng Joon’s newletter very
informative as well.
As for me, well I’m nowhere near
these guys league but have started to make some money so I’m on my way. I’m also
small enough so that if you run into a problem or need to know if a product or
service is worthwhile promoting or purchasing or if you just have a question,
you can email me at czarrichards@gmail.com
and I’ll do what I can to help. You can also sign up for my newsletter on the
upper right side of this page.
