Tuesday, August 9, 2016

Say Goodbye to Big Box Stores


It's a fact that online businesses are the wave of the future. Want evidence? Walmart, Sears and K-Mart are closing hundreds of stores and re-marketing their online business because Amazon is stealing all their customers. 


How? People go to a big box store like Walmart, Target or Sears to find an item they want to buy, like a big screen TV or Computer. Once they find it they take out their smart phone, go to amazon, type in the make and model number, find it at a much lower price with FREE shipping and buy it online.

In reality big box stores have become showrooms for Amazon. It's only a matter of time before they go the way of bookstores and record shops
 

And just as big box stores wiped out the mom and pop stores, online businesses are going to wipe out the big boxes. Which is actually a good thing, because that levels the playing field. Meaning anyone can start an online business and with enough determination and persistence can make a good living working from home.

I know because that's what I did. And still do.

 
But it took 5 years of struggle before my business became a success. And the reason it took so long is because I didn't know what I was doing. And there was no where to go to learn.

So I created this website so others won't have to go through what I did. To learn more go here http://aricommunications.com/online-business-help/

Friday, July 29, 2016

The Rolling Stones perform a jingle for the cereal Rice Crispies

Think I'm kidding? Click this link and see and hear for yourself
http://www.esquire.com/entertainment/music/news/a47141/1960s-rolling-stones-rice-crispies-commercial/ http://www.esquire.com/entertainment/music/news/a47141/1960s-rolling-stones-rice-crispies-commercial/

Wednesday, July 27, 2016

How To Sell Your Self-Published Book

Written by Zackary Richards for Ari Communications

I hate writers.



Being one myself, I know that they are, for the most part, delusional, egocentric maniacs with a bizarre sense of entitlement. They think that just because they wrote a book, it must be a masterpiece of word and phrase and that people will buy it.
Just try telling them it needs editing and watch their dismissive response.

They can’t be bothered by the business of publishing, or the marketing, or developing a list of faithful readers.

No! They believe the publishing industry is like it was back in the days of Hemingway, Steinbeck and Faulkner.
They need only write the book and the peons in editing, marketing and distribution can deal with the details of selling it.

They, instead, need to refresh their muse. To travel to Paris
so they can mingle with other novelists, painters, and composers, with whom they can exercise their witty banter and drink to all hours of the morning.

If you tell them it doesn’t work like that anymore, they will turn on you like a cornered rat.
Like I said, delusional, egocentric maniacs.

It’s not until they discover that nobody is buying their book or the few who have, write a review giving it two stars. That’s when they start telling anyone who will listen that it’s not the book’s fault. It’s that those who read it are too stupid to appreciate its brilliance. I tell you it’s absolutely hilarious to watch them go from haughty aristocrat to pathetic sad sack when the ice water of reality points out their need of some professional seasoning.


How do I know this? It is because I was that delusional, egocentric maniac with a bizarre sense of entitlement. And it wasn’t until I collected a considerable number of rejection letters
that I began to wonder if perhaps I might need to learn something about writing for today's publishing industry. So I joined a writers group, met one of the best editors in today’s publishing industry (he was just starting out then too) and learned, through considerable trial and error, what I needed to do to get a book published.

Shortly afterward I won an award for a young adult novel I wrote and used it to garner an agent and publisher. Two years later after a successful run and with my follow-up about to be published, the Great Recession hit, the release was delayed and eventually my publisher went out of business and my agent was let go.

So I opened my own publishing business and discovered its harsh realities. Then came the writer’s strike and thousands of professional writers took that time to write novels and saturated the market with them. It took years before I was able to live on my royalties again.

Another problem with writers is they expect a free education.
I know of no other profession where those looking to enter into its ranks expect to succeed using only the tools they learned in grammar school.

I’ll give you an example. I wrote a book that explains exactly what you need to know and do in order to increase your odds of getting a publishing contract. It is 176 pages of pertinent information received from successful professional novelists. The kindle version sells for 5 dollars. If you are interested you can read the first chapter for free by just clicking on the cover  HERE

The book received great reviews so when I joined one particular social media group that focused on writers and publishing, I wrote an article explaining how the industry worked, the services my company offered and a link to the book.

The response was startling and vicious! I was ridiculed, called a hack, and likened to a used car salesman.
Yet when I googled my detractors, not one of them had a book published. In fact, they had no social platform at all.

Yet they still cling to the insane notion that a publisher will sign them to a lucrative contract without any proof whatsoever that readers would be interested in their book or writing style. Unfortunately, they have developed a belief system that you need only write a book and if you submit it enough times a publisher will sign you. And ANYTIME you challenge a person’s belief system, they are going to attack you. That’s human nature.

As for the next part, if you don’t have any money or are unwilling to invest any to learn how to improve your odds of getting a publishing deal, stop reading and go back to writing and submitting because as we all know, doing the same thing over and over will get you different results every time.

Or so you believe.

Okay, hopefully, the lookie-loos are gone so the professionals can get down to work. So if you’re serious about getting a publishing deal, get my book. It's only 5 dollars and it really explains how the industry works and what you need to do to be taken seriously.



Next, go to my website and see what my company offers regarding self-publishing. There is no hard sell but it details what book marketing is and what you need to do in order to get readers.

And lastly, there is the book sales page. I can’t begin to explain how necessary this is when it comes to selling books.

What all professional authors NEED TO KNOW it that your novel is a product and it needs to be sold as one. The sales page makes that possible as well as creating a list of constant readers who anxiously await the release of every novel.

Here’s how a sales page works.

You create a Facebook ad (for about 5 dollars a day for a couple of days) and when they click on the ad they are taken to your sales page.

The Sales Page starts with an immediately engaging paragraph. Something that will hook the reader's interest enough to read down to where you present your Book cover. Then you add more content, to further engage the reader.

Okay, you have them interested but it’s unlikely they will buy a book from an author when they are unfamiliar with his writing style.
You know this yourself. There are some writers who’s style you enjoy, and others you find boring.

You solve this issue by offering what is called a Lead Magnet. A Lead Magnet is a free sample you give to them in exchange for their email address. Here’s an example that was created for one of my company’s authors

As you can see, it gets right to the point and promotes the novel in an exciting fashion as well as giving away a free short story to pique their interest and to get their email address for future sales.

If you want us to create a sales page for your novel, with the same structure as the one you just viewed, we will need you to provide a jpeg image of the cover for your book and for the short story. If you want to provide copy for the sales page that’s fine, if you want us to do it, that’s fine too.

If you already have an autoresponder, email us the HTML raw code to insert into the sign-up box to collect email addresses. If you don’t, we’ll set one up for you but understand that it comes with a monthly charge of 19.95 from the autoresponder company, not us.

The cost of a Sales Page is $247 dollars. 


Email the information requested and how you want it to read. If you have questions or need additional services like a book cover, you can email us at ariservicedesk@gmail.com or call 518-636-6046.  

Please note that we have enough steady business and can only take on a few new customers at this time. If you email us or call, we will not try to sell you something or badger you with offers.
If you are interested, act now. We hate turning people away but we can only fill so many orders at a time. That email again is ariservicedesk@gmail.com

How To Sell Your Self-Published Book

Written by Zackary Richards for Ari Communications

I hate writers.



Being one myself, I know that they are, for the most part, delusional, egocentric maniacs with a bizarre sense of entitlement. They think that just because they wrote a book, it must be a masterpiece of word and phrase and that people will buy it.
Just try telling them it needs editing and watch their dismissive response.

They can’t be bothered by the business of publishing, or the marketing, or developing a list of faithful readers.

No! They believe the publishing industry is like it was back in the days of Hemingway, Steinbeck and Faulkner.
They need only write the book and the peons in editing, marketing and distribution can deal with the details of selling it.

They, instead, need to refresh their muse. To travel to Paris
so they can mingle with other novelists, painters, and composers, with whom they can exercise their witty banter and drink to all hours of the morning.

If you tell them it doesn’t work like that anymore, they will turn on you like a cornered rat.
Like I said, delusional, egocentric maniacs.

It’s not until they discover that nobody is buying their book or the few who have, write a review giving it two stars. That’s when they start telling anyone who will listen that it’s not the book’s fault. It’s that those who read it are too stupid to appreciate its brilliance. I tell you it’s absolutely hilarious to watch them go from haughty aristocrat to pathetic sad sack when the ice water drenching of reality points out their need of some professional seasoning.


How do I know this? It is because I was that delusional, egocentric maniac with a bizarre sense of entitlement. And it wasn’t until I collected a considerable number of rejection letters
that I began to wonder if perhaps I might need to learn something about writing for today's publishing industry. So I joined a writers group, met one of the best editors in today’s publishing industry (he was just starting out then too) and learned, through considerable trial and error, what I needed to do to get a book published.

Shortly afterward I won an award for a young adult novel I wrote and used it to garner an agent and publisher. Two years later after a successful run and with my follow-up about to be published, the Great Recession hit, the release was delayed and eventually my publisher went out of business and my agent was let go.

So I opened my own publishing business and discovered its harsh realities. Then came the writer’s strike and thousands of professional writers took that time to write novels and saturated the market with them. It took years before I was able to live on my royalties again.

Another problem with writers is they expect a free education. I know of no other profession where those looking to enter into its ranks expect to succeed using only the tools they learned in grammar school.

I’ll give you an example. I wrote a book that explains exactly what you need to know and do in order to increase your odds of getting a publishing contract. It is 176 pages of pertinent information received from successful professional novelists. The kindle version sells for 5 dollars. If you are interested you can read the first chapter for free by just clicking on the cover  HERE

The book received great reviews so when I joined one particular social media group that focused on writers and publishing, I wrote an article explaining how the industry worked, the services my company offered and a link to the book.

The response was startling and vicious! I was ridiculed, called a hack, and likened to a used car salesman.
Yet when I googled my detractors, not one of them had a book published. In fact, they had no social platform at all.

Yet they still cling to the insane notion that a publisher will sign them to a lucrative contract without any proof whatsoever that readers would be interested in their book or writing style. Unfortunately, they have developed a belief system that you need only write a book and if you submit it enough times a publisher will sign you. And ANYTIME you challenge a person’s belief system, they are going to attack you. That’s human nature.

As for the next part, if you don’t have any money or are unwilling to invest any to learn how to improve your odds of getting a publishing deal, stop reading and go back to writing and submitting because as we all know, doing the same thing over and over will get you different results every time.

Or so you believe.

Okay, hopefully, the lookie-loos are gone so the professionals can get down to work. So if you’re serious about getting a publishing deal, get my book. It's only 5 dollars and it really explains how the industry works and what you need to do to be taken seriously.
Written by Zackary Richards for Ari Communications
I hate writers.

Being one myself, I know that they are, for the most part, delusional, egocentric maniacs with a bizarre sense of entitlement. They think that just because they wrote a book, it must be a masterpiece of word and phrase and that people will buy it.
Just try telling them it needs editing and watch their dismissive response. They can’t be bothered by the business of publishing, or the marketing, or developing a list of faithful readers.

No! They believe the publishing industry is like it was back in the days of Hemingway, Steinbeck and Faulkner. They need only write the book and the peons in editing, marketing and distribution can deal with the details of selling it.

They, instead, need to refresh their muse. To travel to Paris so they can mingle with other novelists, painters, and composers, with whom they can exercise their witty banter and drink to all hours of the morning.

If you tell them it doesn’t work like that anymore, they will turn on you like a cornered rat. Like I said, delusional, egocentric maniacs.

It’s not until they discover that nobody is buying their book or the few who have, write a review giving it two stars. That’s when they start telling anyone who will listen that it’s not the book’s fault. It’s that those who read it are too stupid to appreciate its brilliance. I tell you it’s absolutely hilarious to watch them go from haughty aristocrat to pathetic sad sack when the ice water drenching of reality points out their need of some professional seasoning.

How do I know this? It is because I was that delusional, egocentric maniac with a bizarre sense of entitlement. And it wasn’t until I collected a considerable number of rejection letters that I began to wonder if perhaps I might need to learn something about writing for today's publishing industry. So I joined a writers group, met one of the best editors in today’s publishing industry (he was just starting out then too) and learned, through considerable trial and error, what I needed to do to get a book published.

Shortly afterward I won an award for a young adult novel I wrote and used it to garner an agent and publisher. Two years later after a successful run and with my follow-up about to be published, the Great Recession hit, the release was delayed and eventually my publisher went out of business and my agent was let go.

So I opened my own publishing business and discovered its harsh realities. Then came the writer’s strike and thousands of professional writers took that time to write novels and saturated the market with them. It took years before I was able to live on my royalties again.

Another problem with writers is they expect a free education. I know of no other profession where those looking to enter into its ranks expect to succeed using only the tools they learned in grammar school.

I’ll give you an example. I wrote a book that explains exactly what you need to know and do in order to increase your odds of getting a publishing contract. It is 176 pages of pertinent information received from successful professional novelists. The kindle version sells for 5 dollars. If you are interested you can read the first chapter for free by just clicking on the cover  HERE

The book received great reviews so when I joined one particular social media group that focused on writers and publishing, I wrote an article explaining how the industry worked, the services my company offered and a link to the book.

The response was startling and vicious! I was ridiculed, called a hack, and likened to a used car salesman. Yet when I googled my detractors, not one of them had a book published. In fact, they had no social platform at all.

Yet they still cling to the insane notion that a publisher will sign them to a lucrative contract without any proof whatsoever that readers would be interested in their book or writing style. Unfortunately, they have developed a belief system that you need only write a book and if you submit it enough times a publisher will sign you. And ANYTIME you challenge a person’s belief system, they are going to attack you. That’s human nature.

As for the next part, if you don’t have any money or are unwilling to invest any to learn how to improve your odds of getting a publishing deal, stop reading and go back to writing and submitting because as we all know, doing the same thing over and over will get you different results every time.

Or so you believe.

Okay, hopefully, the lookie-loos are gone so the professionals can get down to work. So if you’re serious about getting a publishing deal, get my book. It's only 5 dollars and it really explains how the industry works and what you need to do to be taken seriously.

Next, go to my website and see what my company offers regarding self-publishing. There is no hard sell but it details what book marketing is and what you need to do in order to get readers.

And lastly, there is the book sales page. I can’t begin to explain how necessary this is when it comes to selling books.

What all professional authors NEED TO KNOW it that your novel is a product and it needs to be sold as one. The sales page makes that possible as well as creating a list of constant readers who anxiously await the release of every novel.

Here’s how a sales page works.

You create a Facebook ad (for about 5 dollars a day for a couple of days) and when they click on the ad they are taken to your sales page.

The Sales Page starts with an immediately engaging paragraph. Something that will hook the reader's interest enough to read down to where you present your Book cover. Then you add more content, to further engage the reader.

Okay, you have them interested but it’s unlikely they will buy a book from an author when they are unfamiliar with his writing style.
You know this yourself. There are some writers who’s style you enjoy, and others you find boring.

You solve this issue by offering what is called a Lead Magnet. A Lead Magnet is a free sample you give to them in exchange for their email address. Here’s an example that was created for one of my company’s authors

As you can see, it gets right to the point and promotes the novel in an exciting fashion as well as giving away a free short story to pique their interest and to get their email address for future sales.

If you want us to create a sales page for your novel, with the same structure as the one you just viewed, we will need you to provide a jpeg image of the cover for your book and for the short story. If you want to provide copy for the sales page that’s fine, if you want us to do it, that’s fine too.

If you already have an autoresponder, email us the HTML raw code to insert into the sign-up box to collect email addresses. If you don’t, we’ll set one up for you but understand that it comes with a monthly charge of 19.95 from the autoresponder company, not us.

The cost of a Sales Page is $247 dollars. 

Email the information requested and how you want it to read. If you have questions or need additional services like a book cover you can email us at ariservicedesk@gmail.com or call 518-636-6046.  

Please note that we have enough steady business and can only take on a few new customers at this time. If you email us or call we will not try to sell you something or badger you with offers. If you are interested, act now. We hate turning people away but we can only fill so many orders at a time. That email again is ariservicedesk@gmail.com

Next, go to my website and see what my company offers regarding self-publishing. There is no hard sell but it details what book marketing is and what you need to do in order to get readers.

And lastly, there is the book sales page. I can’t begin to explain how necessary this is when it comes to selling books.

What all professional authors NEED TO KNOW it that your novel is a product and it needs to be sold as one. The sales page makes that possible as well as creating a list of constant readers who anxiously await the release of every novel.

Here’s how a sales page works.

You create a Facebook ad (for about 5 dollars a day for a couple of days) and when they click on the ad they are taken to your sales page.

The Sales Page starts with an immediately engaging paragraph. Something that will hook the reader's interest enough to read down to where you present your Book cover. Then you add more content, to further engage the reader.

Okay, you have them interested but it’s unlikely they will buy a book from an author when they are unfamiliar with his writing style. You know this yourself. There are some writers who’s style you enjoy, and others you find boring.


You solve this issue by offering what is called a Lead Magnet. A Lead Magnet is a free sample you give to them in exchange for their email address. Here’s an example that was created for one of my company’s authors

As you can see, it gets right to the point and promotes the novel in an exciting fashion as well as giving away a free short story to pique their interest and to get their email address for future sales.

If you want us to create a sales page for your novel, with the same structure as the one you just viewed, we will need you to provide a jpeg image of the cover for your book and for the short story. If you want to provide copy for the sales page that’s fine, if you want us to do it that’s fine too.

If you already have an autoresponder, email us the HTML raw code to insert into the sign-up box to collect email addresses. If you don’t, we’ll set one up for you but understand that it comes with a monthly charge of 19.95 from the autoresponder company, not us.

The cost of a Sales Page is $247 dollars. 


Email the information requested and how you want it to read. If you have questions or need additional services like a book cover you can email us at ariservicedesk@gmail.com or call 518-636-6046.  

Please note that we have enough steady business and can only take on a few new customers at this time. If you email us or call we will not try to sell you something or badger you with offers.
If you are interested, act now. We hate turning people away but we can only fill so many orders at a time. That email again is ariservicedesk@gmail.com

Saturday, July 16, 2016

Why You Won’t Get a Publishing Deal No matter how good your book is





Written by Zackary Richards for Ari Publishing

Writers are great when it comes to creating wonderful fantasy environments. Places like Hogwarts, Narnia, the Dark Tower and so on. But there’s a problem…

Too often they live in one!


My name is Zackary Richards. I’m a writer, publisher, and entrepreneur. Look me up on Google (make sure you spell my name right) and you’ll see that I’m featured extensively on the first ten pages. I also teach creative writing, book marketing and sell publishing related products such as books, videos, and how-to courses. And because of this, I have been branded a hack, a huckster and a rip off artist.

Apparently, I am not a true artiste.

But here’s the deal. I make a comfortable living and the people who berate me are those who have no idea how the publishing industry works and have never had a book published by a traditional publisher.

I have.

Now let me explain why you won’t get a publishing deal no matter how good your book is. Now this applies to aspiring novelists only. If you’ve already secured a publishing deal and want to argue the issue, go do something else. Those struggling need to know the hard facts, they don’t need someone to reinforce their fantasy.



So here goes… If you are writing book after book and submitting them to agents and publishers in the hope that one of them will see the astounding raw talent you possess and immediately sign you up to a book deal…

You will very likely die broke in some cheap hotel. 

Why? Because the odds of that happening are exactly the same as winning the lottery! Don’t believe me? Then let’s look at two of the most successful creative people in the last half century: The Beatles and J.K Rowling.

If you lived through the sixties, then you know firsthand the astounding success and influence the Beatles had on just about every aspect of society. Fifty years later, Paul McCartney is still selling out massive arenas.

But as amazingly talented as they were, no one would sign them. And the only reason EMI (the Beatles English record company) did finally agree, was because Brian Epstein, their manager, convinced the executives that the Beatles enormous fan base would buy any record they created and by doing so, would offset the record production costs.

It wasn’t because the executives thought their music was any good. In fact, they thought so little of them that they were assigned a record producer who did only comedy albums. It just so happened that George Martin was also perhaps the greatest record producer in history, but they had no way of knowing that at the time.

J.K. Rowling, the creator of the incredible Harry Potter series? Harry Potter was turned down by every book publisher in England, including her original publisher.
The only reason she didn’t receive that rejection letter was because one of the company’s top executive’s daughter just happened to read the manuscript and begged her father to publish it. Reluctantly, he did. The rest is history.

Want more? Look up how Scott Adams, Dilbert’s creator landed his deal or how Dr. Seuss got his. Amazingly good luck to amazingly talented people.

Are you an amazingly lucky person? Does everything work out for you? Does good fortune follow you like a little puppy? If so, leave now. You need to make preparations for fame and fortune.



Here’s a question you need to answer honestly. Do you have a crappy life and are writing feverishly in the hope that you’ll be discovered and whisked off to a life of fame and fortune? Then I say…

Hello, my name is Mr. Rourke and this is my associate Tattoo. Welcome to Fantasy Island!

If you want to learn what you have to do to become a published author, I will gladly teach you, but it will cost you some money. Why? Because it’s the price of an education! And if you’re not willing to invest five bucks for my book which explains just how the industry works and what you need to do in order to get the attention of agents and book publishers then, by all means, keep writing book after book and keep submitting. 

But I promise you, unless you are astounding lucky, you will NEVER be offered a publishing deal regardless of how good your book is.

The why is because your book will never reach an actual agent. It will instead likely be rejected by a college intern, probably because of a lack of professional editing, or incorrect spacing, or the use of a plot contrivance or a number of other things you likely don’t know garners your book an automatic rejection.


Click on the cover of The Best Book on How to Write, Publish and Market Your Book into A Bestseller and read the first chapter. That kindle version is under 5 bucks!

So you have two choices. Keep writing and submitting and hope and wish and pray that someone, anyone, will give you a break. OR spend five bucks, learn how the business works, adjust your work to fit that criterion, resubmit to someone who has expressed interest then, go live happily ever after.

Your decision.